About Us
Our Story
Laser Electrical Whangarei & Bream Bay has proudly served the Whangarei & Bream Bay area since 2008. In 2024, Steve Pascoe and Brady Whitehead, took ownership of the company. Steve has been a director here for over 15 years and Brady has been with the company for over 10 years.
Our experienced team is committed to continuous training and development, ensuring our electricians are highly qualified and equipped to provide expert electrical solutions tailored to all our customers' needs.
Laser Electrical Whangarei specializes in new home wiring, offering a range of options to suit diverse budgets. We also handle larger commercial projects, providing complimentary quotations and expert advice. Throughout the building process, we offer consultations to ensure the final result meets your expectations.
Additionally, we have a dedicated service team for jobs in existing homes, from appliance repairs, rewires to wiring extensions.
As a locally owned and operated Laser franchisee, Laser Electrical Whangarei & Bream Bay combines the advantages of a large company with a personal touch. We are proud members of ECANZ and the Master Electricians association. Our dynamic team is dedicated to responsiveness and delivering a "Totally Dependable" service.
Please get in touch to see how we can help you!
Our Team
Steve Pascoe
Director & Estimator
Email: s.pascoe@laserelectrical.co.nz
Brady Whitehead
Director & Operations
Email: b.whitehead@laserelectrical.co.nz
Natalie Christensen
Office Manager

When you hire a Laser Electrician , you'll receive our 'Totally Dependable' service, guaranteed!
- Timely delivery
- Promise of care and skill
- Appropriate work for customers' needs
- Well-presented, professional employees
- Ensure responsibility of material supplied
- Honour manufacturer's guarantees
- Meet and frequently exceed our customers' expectations
Accreditations
- Master Electricians (ECANZ)
- SiteSafe - SiteWise GOLD 2024/25
- Arrowhead Alarm Installers
- Warmfloor Underfloor Heating
- Mitsubishi Heat Pumps
- Rinnai Heat Pumps
- Wiser by Schneider Electric
Charities & Clubs
Awards
- Laser Electrical NZ - Finalist Customer Service Excellence 2024
- Laser Plumbing & Electrical NZ - Peter Basset Overall Business of the Year 2023
- Laser Electrical NZ - Business of the Year 2023
- Laser Electrical NZ - Finalist Health, Safety & Wellness Award 2023
- Laser Electrical NZ - Finalist Electrical Business of the Year 2022
- Laser Electrical NZ - Employee of the Year Winner (Brady Whitehead) 2022
- Laser Electrical NZ - Finalist Employee of the Year Winner (Brady Whitehead) 2021
- Laser Electrical NZ - Finalist Excellence in Software & Systems 2019
- Laser Electrical NZ - Finalist Excellence in Software & Systems 2018
- Laser Electrical NZ - Outstanding Growth Award 2017
- Laser Electrical NZ - Excellence in Systems & Software 2017
- Laser Electrical NZ - Silver Excellence in Systems 2016
- Laser Electrical NZ - Rising Star Award 2016